Virgil Abloh, Lous Vuitton designer and off-white founder, dies at 41

By Silvia Aloisi, REUTERS.

Virgil Abloh, fashion’s high-profile black designer and the creative mind behind Louis Vuitton’s menswear collections, died Sunday of cancer, said Vuitton’s owner LVMH.

The French luxury goods giant said Abloh, 41, had been battling cancer privately for years.

“Virgil was not only a genius designer, a visionary, he was also a man with a beautiful soul and great wisdom,” LVMH billionaire Bernard Arnault said in a statement.

Abloh, a U.S. citizen who also worked as a DJ and visual artist, had been the men’s artistic director of Vuitton, the world’s largest luxury brand, since March 2018.

His arrival at LVMH marked the marriage between streetwear and high-end fashion, where he mixed sneakers and camouflage pants with bespoke suits and evening dresses. His influences included graffiti art, hip hop and skateboarding culture.

The style was embraced by the group as it tried to breathe new life into some brands and attract younger customers.

In July this year, LVMH expanded its role and gave him the mandate to launch new brands and collaborate with existing ones in a number of sectors beyond fashion.

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LVMH also bought a 60 percent stake in Abloh’s Off-White label as it folded into the liquor-to-jewelry conglomerate.

Abloh drew on messages of inclusivity and gender fluidity to expand the popularity of the Louis Vuitton brand and intertwined themes of racial identity into his fashion shows with poetry appearances and art installations.

With a view to reaching out to Asian consumers due to the coronavirus pandemic, the designer sent his collections of colorful suits and outerwear with utilitarian taste to Shanghai last summer, where many brands canceled fashion shows.

“Virgil Abloh was the essence of modern creativity,” said an Instagram post by Alexandre Arnault, one of Bernard Arnault’s sons and executive vice president of product and communications at American jeweler Tiffany, which LVMH bought this year.

The news of Abloh’s death was met with tributes on social media from people like rapper Drake, singer / producer Pharrell Williams, actor Idris Elba and more.

(Report by Silvia Aloisi; Edited by John Irish and Catherine Evans)

© Reuters

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